"Turn off your mind, relax, and float down stream..." Maybe John Lennon was onto something when he wrote those words for the Beatles' song "Tomorrow Never Knows." It turns out that that reality and imagination flow in different directions in the brain, researchers say. The visual information from real events that the eyes see flows "up" from the brain's occipital lobe to the parietal lobe, but imagined images flow "down" from the parietal to the occipital. "There seems to be a lot in our brains and animal brains that is directional — that neural signals move in a particular direction, then stop, and start somewhere else," said Dr. Giulio Tononi, a psychiatry professor and neuroscientist at the University of Wisconsin-Madison and one of the study's co-authors. "I think this is really a new theme that had not been explored." Optical Illusions: Your Brain Is Way Ahead of You The finding, published in the November issue of the journal NeuroImage, may lead to a better understanding of how the brain processes short-term memories and how memory is connected to imagination, the researchers said. By "flow," the scientists are referring to the general direction of electrical signaling of neurons in the brain. This direction is oriented against the various lobes of the brain. [Inside the Brain: A Photo Journey Through Time] The occipital lobe sits in the lower, back part of the brain. Containing the visual cortex, this lobe's primary function is to process visual information. The parietal lobe lies above the occipital lobe, and its primary function is to integrate sensory information, such as vision, but also touch and sound. In doing so, the parietal lobe assembles elementary building bricks from so-called "lower-order" brain regions to create concepts, said Daniela Dentico, a researcher at the University of Wisconsin-Madison and lead author on the report. This is Your Brain on Video Games (Infographic) A leading theory in image processing "posits that our visual mental images are not stored somewhere in the brain, but get actively reconstructed," Dentico told Live Science. The brain does this, she said, by reversing the order it uses for visual perception. She described this as the "top-down" direction, which starts from the big concept and moves back toward the smaller elements. "Our study represents the first direct measure of the prevalence of top-down signal flow during imagery," Dentico added. To determine the flow of neural firing, the Madison researchers, along with scientists at University of Liege in Belgium, asked study participants who were hooked up to an electroencephalography (EEG) machine to watch videos or to imagine fantastical scenes, such as traveling on a magic bicycle. EEG is an established technique that uses sensors on the scalp to measure underlying electrical activity. The Brain: Now in Ultra High-Res 3D But because the brain isn't "quiet," EEGs tend to reveal the cacophony of brain activity, said Barry Van Veen, a professor of electrical and computer engineering at Madison and senior author on the report. So, to zero in on the flow of reality and imagination, the researchers created complex statistical modeling requiring high-throughput computing. From this, they could determine, for the first time, the average directional flow of neural firing during the tasks of seeing and imagining. The researchers could not determine, however, whether imagination originates in the parietal lobe. It may instead flow through the parietal lobe from the frontal lobe, the brain region most associated with human intelligence. This is a topic for further investigation, the researchers said. More from Live Science Top 10 Mysteries of the Mind 6 Foods That Are Good for Your Brain5 Mind-Bending Facts About Dreams Copyright 2014 LiveScience, a TechMediaNetwork company. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. Originally published on LiveScience.com. http://news.discovery.com/human/imagination-reality-look-different-in-the-brain-141214.htm#mkcpgn=rssnws1