http://news.discovery.com/tech/microsoft-patent-charges-for-skipping-ads-120319.html
Microsoft Patent Charges for Skipping Ads |
March 19, 2012 11:25:52 AM
DVRs have freed us from the constraints of time when it comes to watching our favorite shows. The device has also freed us from watching incessant commercials that we've already seen about a thousand times -- for now anyway. Microsoft filed a patent application in November that would make skipping commercials a feature you'd have to pay for. Dubbed "Control-based Contest Pricing," it would set a price for different TV remote control functions.
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For example, if you wanted to skip past an advertisement when watching an on-demand program, or if you wanted replay a sporting event, you would be charged a fee. This would also open the doors to targeted advertising and content delivery preferences.
The patent is an extension of one Microsoft applied for last year. Thankfully, a patent application doesn't mean it will actually be implemented. A Microsoft spokes person told GeekWire "Microsoft regularly applies for and receives patents as part of its business practice. Not all patents applied for or received will be incorporated into a Microsoft product."
via: GeekWire
Credits: Marianna Day Massey / ZUMA / Corbis (top); Microsoft (bottom)
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